Since everyone else has written about this and weighed in on the subject in one form or another, I will try to keep this brief.
First of all, full disclosure, I stopped following the NFL years ago, about the time when political correctness found its way into the league. The “hands up don’t shoot era”, the “take a knee era” and the “black national anthem”. Too much for me. But the NFL decided to “one up” themselves this year when they decided that the entire Superbowl halftime show should be entirely in Spanish.
That’s why I was happy to see that TPUSA was going to offer up an alternative halftime show. I didn’t watch the Super Bowl, but I definitely tuned into what TPUSA was offering and they didn’t disappoint.
As it turns out, Brantley Gilbert, Gabby Barret, Lee Brice and Kid Rock, were just what America was looking for. According to pollster Frank Luntz, Bad Bunny’s halftime performance on YouTube drew 41.2 million viewers, while TPUSA and Kid Rock garnered 20.5 million.
Nearly 6 million viewers watched TPUSA’s halftime show in real time and that was 6 million people who DIDN’T watch the NFL’s offering of Bad Bunny. Further proof that the average American didn’t want Bad Bunny to begin with was found on the Apple Music Charts the next day when Kid Rock’s cover of ” ‘Til You Can’t” debuted at #1.
I don’t see the NFL changing anytime soon, which is why I will continue to boycott it. I do however, hope that the TPUSA halftime show becomes an annual tradition.
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